GirlForward
Welcome Home
Community & Social Justice
Category
Editorial, Digital Experience
Services
Brand Purpose
GirlForward works to provide education, opportunity and social support to young women around the world who identify as refugees, immigrants and asylum seekers.
Project
We designed an Annual Report that would not only highlight the annual growth and milestones GirlForward achieved but also speak to their community and their spirit. To tell the story of their work and mission, we created a digital web report with organized data and the heart of who they are integrated throughout.
Strategy
To truly capture the immense work and space this organization fosters, we created a website that echos the feeling of home. In understanding the turmoil and resilience of GirlForward’s community of refugees and immigrants, we wanted to honor them with bright, uplifting colors and design motifs that point back to home. Our intention was to celebrate their strength and survival in a design that imagined the home and the future they are building for themselves with the help of GirlForward.
Audience Need
The realities faced by young refugee girls across the country is nuanced and complex. To try and adapt and connect amidst heartbreaking circumstances is disorienting. Cultivating space for support and community for them to endure, heal and grow is crucial.
