How do you make an exhibition of tribal art from eastern Indonesia more accessible to a general audience? This, when, broadly speaking, tribal art itself already is an esoteric niche which often can confound even the most veteran art lovers.
This was the challenge faced by Yale University Art Gallery. Our solution? Create a companion app that gives the art context by connecting the objects on gallery display to stories about the peoples and places where they were made.
The app offers users a unified cultural experience rather than merely furnish them with a digital cabinet of pop-up curiosities from afar. Museum-goers can chart their own course in the Indonesian archipelago and, for the more inquisitive, dig deeper in and maybe stay awhile.