Taste
vs. Sight

Passion

09/16/2016
DOES BRANDING AFFECT YOUR PERCEPTION OF TASTE?
 

Everyone knows that craft beer is extremely popular. In fact, it’s literally everyone in the world’s absolute most favorite drink.* Since 2009, the market’s growth has been steadily rising. As of 2015, in New York alone, there are 208 Craft Breweries with 1,086,718 barrels produced yearly, and an economic impact of $2,921,000. *Disclaimer: Not a Fact

TM

“I’ve only been in love with a beer bottle and a mirror.” – Sid Vicious

Beer is more than just a drink; it’s a reflection of our personality. One factor that goes into choosing a beer is its’ branding, and what affect that will have on our own appearance and other’s perception of that appearance. Beer is the basis for a conversation. For example, your choice of beer might say:

Taste vs. Sight
Taste vs. Sight
Taste vs. Sight
Taste vs. Sight

To test this theory, the studio conducted a blind taste test of three local Brooklyn breweries. Based on personal preference, we attempted to blindly match each beer with its corresponding logo and in-store experience. Across the board we found that our favorite beers weren’t indicative of our favorite branding, revealing a gap between taste and visuals.

Taste vs. Sight
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Next time you go to your local bodega or neighborhood grocery store, stop and think, “Why am I buying this beer?” Is it truly the taste, or are you swayed by the branding?

More Thoughts.

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