If ever you needed proof that the design and branding Establishment is so over, we wrote a few weeks back, look no further than the failure of its creative efforts to engage today’s audience on behalf of the Presidential election loser. When plans for the January 21 Women’s March started percolating shortly after Trump’s win it offered us a tailor-made opportunity to put our creativity where our mouth is.
Because we believe so strongly in why women want to march for their rights, the ThoughtMatter team pulled together on a crash deadline to design a set of 10 posters that, given the positive feedback we’ve had, will proudly be held high by those attending the upcoming Women’s March in Washington D.C. and sister marches around the country. As a further sign we were on the right track, we’ve been able to finance the project through a Kickstarter campaign.
How come ThoughtMatter could bring this off so quickly? For one, because we’re not top-heavy either in management or process and so can move extra fast when we need to. Just as important, because we regard design as the communication of ideas, when an opportunity came along for our profession to communicate in the political sphere we seized it.
Designers meeting their responsibility to society is a call to action ThoughtMatter will gladly answer.