The Northside Festival is an annual eight-day summer showcase celebrating emerging music, film, food, ideas and entrepreneurship in Brooklyn. The festival this year had three tracks over the week of June 6th throughout Williamsburg, Greenpoint, and Bushwick. The event is coined as the SXSW of Williamsburg. Having never been to SXSW, I was very excited to attend something similar close to home.
When I arrived at the Wythe Hotel, everyone was very chatty outside on the patio waiting for the doors to open. Since the Innovation track was only two days, it was hard to pick which talks to attend. I spent the first morning at the Fortune stage and had the privilege of hearing about technology, fashion, media, feminism, intimacy in content, human companies and corporate activism. During the afternoon, I learned about how to succeed at life and the huge opportunities the food sector has. Day two felt a bit more casual. I spent the morning at the Brooklyn Brewery where I had the chance to see a live taping of the podcast Design Matters, hear how women are changing the course of history (one grapefruit at a time), and what time management really means.
It was a fun filled two days with many ideas and exciting takeaways. Below are three themes that resonated with me the most:
Technology With Purpose
Rebecca Minkoff, and her brother, Uri Minkoff did not focus on the new, next, shiny technology. Instead, they spoke what technology has done to knockdown consumer barriers, and how a meaningful use of technology can create experiences people care about. Watch the video below to see the technology in action.
Intimacy In Communication
“It’s society’s problem that people think a collection of women’s voices is only for women”. This was by far, my favorite quote from the editor & founder of The Lenny Letter. As a backlash to the million messages we are bombarded with each day, an important element for modern communication must be intimacy, even if it goes against the grain.
If I had to sum my Northside Festival experience in one sentence it would be: do something bigger than yourself. Win or lose, you will learn more about who you are and what you are passionate about than before. For me, it’s a win-win.