The museum experience, as a whole, hasn’t changed much in decades. When visitors walk through the doors two things happen: 1) they grab a map and wander around on their own, 2) join a tour whose script and itinerary feels dated and uninspired. Even with access to new and ever-evolving technologies, museums for the most part have failed to change at the same speed as their audience. Because of this they have suffered and so have visitors.
Things are changing though. Industry disruptors not officially associated with any particular institution have emerged and developed enhancements to the museum experience. Nick Gray and his company, Museum Hack, provide “highly interactive, subversive, fun, non-traditional” museum tours. Gray’s path to disruption stemmed from a similar sentiment he shares with many modern museumgoers… disdain.
In a talk for TEDX Foggy Bottom at George Washington University, Gray discussed how his hatred for museums turned into passion.
What started as a romantic date at the Met became an idea for a one-of-a-kind business. The story of his renegade company is worth every minute.