Mama Foundation
Make a Joyful Noise
Arts & Culture
Category
Brand Identity, Web Design
Services
Brand Purpose
Mama Foundation is a gospel institution in Harlem with a community-centered mission to keep the history and people of gospel seen and heard through beautiful performances and education. They are creating a new way for current and future generations to collectively experience the soul of gospel and the healing unity it brings to collective hearts and stories.
Project
We updated Mama Foundation’s branding to feel more modern and to help capture their mission in a fresh and relevant way, while also outlining new digital program offerings. Our final product was a web design that showcases the energetic and spirited purpose of the organization, its history and community.
Strategy
To emphasize gospel’s connection to church and faith, we incorporated subtle iconography to imbue a warm sense of belonging and believing. We used shapes that mimicked the arched windows of a church and hands reaching toward the sky to cultivate a visual language of this rich culture, legacy and history. The color palette’s rich jewel tones also call to mind the hues of churches’ stained glass windows. We designed with a focus on faith and how it can bring people together to transform and pioneer change in their own lives and communities.
Audience Need
We executed a redesign that considered everyone, whether it's someone with a rich experience and knowledge or gospel or someone looking to feel united and empowered, and invited them to experience Mama Foundation and the power of song.
