“Luxury products must contain a dream.”
Trend 01 | The Digital Divide
Luxury brands recently experienced a change in perception and expectation, and 2016 is destined to be another transformational year. Consumer tastes and behaviors are constantly changing, and if luxury brands want to continue retaining and attracting new audiences they must adapt with culture and evolve in unique ways that move people emotionally.
Here at ThoughtMatter we have been tracking five emerging trends in Luxury products. These emerging trends showcase how brands cannot stand still and must leap forward. The future is now.
As technology continues to invent new platforms, consumers only get more digitally savvy and expectations for brand adaptation will continue to rise. The fear of losing exclusivity has been at odds with the open source accessibility of new platforms. This has caused a digital divide among luxury brands and consumers. However, 2016 is the year this digital divide disappears, but it’s up to luxury brands to leverage emerging technologies in a meaningful way.
Wearable technology is fashionable, and it’s here to stay.
The Best Smart Jewelry
“Rings, bracelets, necklaces and earrings with hidden tech talents”
18-karat solid gold cases in yellow or rose.
Ralph Lauren Ricky Bag
“Seamlessly fusing luxury and technology, our Black Ricky Bag With Light features an illuminated interior—courtesy of four discreet LED lights that activate when the bag is opened—as well as an integrated USB port to charge your mobile phone while you’re on the go.”
Selling Online has become a key growth opportunity for luxury brands.