Luxury
With Purpose

Perspective

04/11/2016
TM

“Luxury products must contain a dream.”

-Brunello Cucinelli

FIVE TOP TRENDS IN LUXURY BRANDS AND LUXURY MARKETING 2016
 

Trend 02 | Luxury With Purpose

Luxury brands recently experienced a change in perception and expectation, and 2016 is destined to be another transformational year. Consumer tastes and behaviors are constantly changing, and if luxury brands want to continue retaining and attracting new audiences they must adapt with culture and evolve in unique ways that move people emotionally.

Here at ThoughtMatter we have been tracking five emerging trends in Luxury products. These emerging trends showcase how brands cannot stand still and must leap forward. The future is now.

It’s no secret that consumers are expecting more and more from brands, from both a social and consumer conscious standpoint. In the past, luxury consumers were seen above it all, just wanting the latest, greatest, most exclusive items. This is no longer the case; a high price tag now must come with careful thought and deep purpose. Luxury brands today must show they care about tomorrow more than their bottom line.

 

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Heritage Creates Opportunity

Luxury brands are using their heritage to attract brand loyalists.

“Shoepedia”
This site for Bally to shows you how to take care of your shoes

Vacheron
This timepiece app teaches horology to pique interest in new watch

Hermès CEO
Heritage brands must adapt to remain relevant

 

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Sustainability is Luxurious

The hottest buzzword in luxury right now is sustainability.

H&M Launches a Line of Wedding (and Party) Dresses Inspired by the Louvre
The brand’s eco friendly Conscious Exclusive range is inspired by 300 years of fashion and art history.

Tesla

Tesla
All Our Patent Are Belong To You

Toyota
Hydrogen car fueled by bullshit

Begenki
Conscious choices

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