Convergence
Culture

Perspective

04/11/2016
TM

“Luxury products must contain a dream.”

-Brunello Cucinelli

FIVE TOP TRENDS IN LUXURY BRANDS AND LUXURY MARKETING 2016
 

Trend 03 | Convergence Culture

Luxury brands recently experienced a change in perception and expectation, and 2016 is destined to be another transformational year. Consumer tastes and behaviors are constantly changing, and if luxury brands want to continue retaining and attracting new audiences they must adapt with culture and evolve in unique ways that move people emotionally.

Here at ThoughtMatter we have been tracking five emerging trends in Luxury products. These emerging trends showcase how brands cannot stand still and must leap forward. The future is now.

With continued access to information and technology, the world is only getting smaller. As the world shrinks so do the traditional boundaries that brands and categories must define themselves within. Luxury brands, and particularly high fashion, have quickly begun to see their boundaries blur or downright change. Seasons, genders, labels, materials, no longer have predefined parameters and it’s the luxury brands who have the most to gain.

Toogoood-000038
Seasonless Luxury

If it’s not in season, it’s in season.

Interview with Erica Toogood

Esby Apparel 
Designer of American-made garments that are not only built to last, but season-less

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Unisex Is The New Sex

Move over boys and girls, the new sex is gender.

Zara
Recently launched Gender-Neutral collection

Jaden Smith for Louis Vuitton: The New Man in a Skirt

Blurred Branding

The new face for Brands may not be someone you expect.

Donatella On Her Givenchy Campaign

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summer2016_maccaitlynjenner002

Caitlyn Jenner is the new face of M.A.C

Gucci
Museum in Florence to Showcase its Rich History of 90 Years

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