“Luxury products must contain a dream.”
Trend 03 | Convergence Culture
Luxury brands recently experienced a change in perception and expectation, and 2016 is destined to be another transformational year. Consumer tastes and behaviors are constantly changing, and if luxury brands want to continue retaining and attracting new audiences they must adapt with culture and evolve in unique ways that move people emotionally.
Here at ThoughtMatter we have been tracking five emerging trends in Luxury products. These emerging trends showcase how brands cannot stand still and must leap forward. The future is now.
With continued access to information and technology, the world is only getting smaller. As the world shrinks so do the traditional boundaries that brands and categories must define themselves within. Luxury brands, and particularly high fashion, have quickly begun to see their boundaries blur or downright change. Seasons, genders, labels, materials, no longer have predefined parameters and it’s the luxury brands who have the most to gain.
Move over boys and girls, the new sex is gender.
Recently launched Gender-Neutral collection
The new face for Brands may not be someone you expect.