Building
A Legacy

Perspective

04/11/2016
TM

“Luxury products must contain a dream.”

-Brunello Cucinelli

FIVE TOP TRENDS IN LUXURY BRANDS AND LUXURY MARKETING 2016
 

Trend 04 | Building A Legacy

Luxury brands recently experienced a change in perception and expectation, and 2016 is destined to be another transformational year. Consumer tastes and behaviors are constantly changing, and if luxury brands want to continue retaining and attracting new audiences they must adapt with culture and evolve in unique ways that move people emotionally.

Here at ThoughtMatter we have been tracking five emerging trends in Luxury products. These emerging trends showcase how brands cannot stand still and must leap forward. The future is now.  

The impact that products have on culture and society are at the forefront of consumers’ minds. This has led brands to think about their impact: the sentiment they represent, the power they convey and the memory they will leave for generations to come. It’s no longer enough to rely on a brand’s heritage. Brands need to build a legacy. Meaningful connections and creative thoughtfulness are key tenants of this trend. The burning question we leave for luxury brands to ask themselves is how will they be remembered?

 

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Discovering Modern Luxury

Luxury brands are using new methods of discovery to attract new consumers.

Hermès Brings “Wanderland” Exhibition to ParisLand Rover Creates An Interactive Instagram Adventure: The Brooklyn Brothers create multiple profiles to support a choose-your-own Instagram adventure.

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Mortals Want Immortality

Brands are creating products and experiences that can last a lifetime.

Dyson’s LED lamp promises to burn brightly for 37 years
Monohm’s mission is to design and build products that gracefully combine form, function, and technology to afford you a more civilized relationship with your Digital Life.

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