Accessible
Luxury

Perspective

04/11/2016
TM

“Luxury products must contain a dream.”
-Brunello Cucinelli

FIVE TOP TRENDS IN LUXURY BRANDS AND LUXURY MARKETING 2016
 

Trend 05 | Accessible Luxury

Luxury brands recently experienced a change in perception and expectation, and 2016 is destined to be another transformational year. Consumer tastes and behaviors are constantly changing, and if luxury brands want to continue retaining and attracting new audiences they must adapt with culture and evolve in unique ways that move people emotionally.

Here at ThoughtMatter we have been tracking five emerging trends in Luxury products. These emerging trends showcase how brands cannot stand still and must leap forward. The future is now.

Old paradigms for luxury brands are rapidly changing. Preconceived notions of exclusivity and riveted attention are shifting towards openness and spontaneity. The level of craftsmanship and detail still are crucial, however, access and availability are becoming more flexible. The sharing economy has begun to make its impact on luxury services and the open design process gives luxury brands the opportunity to feel even more personal and custom. It’s not about being accessible to all, but about being unique, individual and available immediately for those in the know.

Accessible Experiences

Luxury brands are making their products more accessible in an on-demand economy.

Onefinestay 
A luxury AirBnB

Audi unite 
Accollaborative car initiative that refashions mobility as a personalized micro-sharing experience. Now available in Stockholm, Sweden

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prada-custom-shoes
The Prestige of Customization

Luxury consumers want luxury products they can customize.

Digital Makeup Is the Wildest Fashion Accessory of Tomorrow

Custom Prada Shoes

Prada Pop-UP

More Thoughts.

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