With Spring officially in the air, we are feeling revived and motivated to wrap up Women’s History Month by celebrating women and women-centric brands that put an extra “spring” in our step.


We asked the women in our studio which brands inspire them most and why. Here’s who we’re currently crushing on.

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Martha, Client Services Director

I remember following Tavi Gevinson’s blog, The Style Rookie, since 2008. She was 12 at the time, I was 24 and I remember being so impressed by her confidence and offbeat style. In fact, I think I was jealous! I buy the Rookie Yearbooks and leaf through the pages. Partly out of nostalgia and also because I’m curious to know what teenage girls are into these days. They just seem so much cooler—despite not having Delia*s. I think that by offering growing girls and young women a place to learn about growing up, the good, the bad and the ugly, we will see a generation of more confident, empowered women who will continue to tackle gender inequality.


Roz, Consultant

The Chanel brand inspires me because its founder defied the norm in everything she created. Her name was on her business at a time when men controlled every industry and her interlocking C logo, marking her name, is timeless. Chanel continues to represent timeless beauty and feminine power.

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Whitney, Producer

Ban.do is “serious about fun” and I’m serious about loving that about them. When the brand started to grow beyond Jen’s ability to manage all aspects of the business, she sold the company to Lifeguard Press, who manages products for other brands including Kate Spade New York, while maintaining creative control of Ban.do. I think she’s onto something.. I think women have a tendency to be blind to reality when passion/enthusiasm is involved.. to push and push until you bust and you’re left empty handed. In the case of Ban.do, at least from the outside looking in, Jen was able to keep up forward momentum while staying realistic and knowing when to step down — THEN to do so without losing creative control.

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Wednesday, Designer

When I was a young designer, Tina Roth Eisenberg was my first introduction to an entrepreneurial female designer. She magically turns her passion projects into successful businesses. And her blog is the perfect mix of honest, impactful, and whimsical content. The lack of women in design leadership positions has been a hot topic, especially in my circles. Tina Roth Eisenberg’s success challenges this, but more importantly her support of other female designers and entrepreneurs through her businesses sets the stage for change.


Dana, Director of Operations

Sallie Krawcheck’s career on Wall Street is notable not just because she attained CEO positions in a historically male-driven industry, but that she was recognized repeatedly for doing so with integrity. She created Ellevest to close the “gender investment gap” and recognizes that women live longer, often make less and tend to take time off in their careers for children. I think a platform like Ellevest will give women the knowledge and confidence to invest, leading to financial independence.


Katie, Account Manager

The brand has boomed to define a lifestyle that everyone wants to be a part of. Their mission is to inspire joy, be the best version of yourself you can be, and to have fun. I personally love how it combines a workout with music, mindfulness, community, and self-care. It also impresses me that it was founded by two women who wanted an intense workout, and made one. It doesn’t “dumb down” exercise, and it doesn’t take a masculine exercise routine and “feminize” it. It wasn’t made by women for women, it was made by women for everyone.

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Amanda, Studio Coordinator

Both Donna Carpenter (CEO) and Anne-Marie Dacyshyn (CMO) of Burton Snowboards are professional role models of mine. The company is extremely loyal to its employees, to women, the environment and to mankind. From the company’s Chill Foundation–a youth development program teaching life skills while snowboarding-to waste reduction, ensuring that every product is produced using only safe chemicals and materials, and covering the expenses of any employee who wanted to attend the Women’s March in Washington, D.C. I am inspired in many ways by this brand and by the people who pave its path.

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Jessie, Executive Director, Strategy

Shonda Rhimes is a badass creative storyteller, not to mention a dedicated working mother. A few summers ago, I read her book “The Year of Yes” and was completely blown away by her insights into the creative process and how to juggle the complexity of motherhood. The dedication to her craft (producer, screenwriter, author) as a voice for women and women of color is incredibly inspiring. I am grateful she wrote the book and that I was lucky enough to read it. Since then I have kept a keen eye on other talks and interviews she has given. I can’t wait to see what else comes from Shondaland and I know the work will continue to empower women and drive culture. Bring on more Shonda.

dogs for women

We participated in the Women’s March in January and had the opportunity to speak with some of the marchers in Washington, D.C. Below is a clip that we feel captured the spirit of the day.


At ThoughtMatter, we have an artful perspective and believe purpose-driven brands are the ones that matter most. By celebrating women who share this same ethos, we hope to demonstrate the vital role women have not only in the branding and design world, but in shaping and giving purpose to the world around us.

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