Martha, Client Services Director
I remember following Tavi Gevinson’s blog, The Style Rookie, since 2008. She was 12 at the time, I was 24 and I remember being so impressed by her confidence and offbeat style. In fact, I think I was jealous! I buy the Rookie Yearbooks and leaf through the pages. Partly out of nostalgia and also because I’m curious to know what teenage girls are into these days. They just seem so much cooler—despite not having Delia*s. I think that by offering growing girls and young women a place to learn about growing up, the good, the bad and the ugly, we will see a generation of more confident, empowered women who will continue to tackle gender inequality.