Brand Identity

Vernon Gantry is the story of two optometrists and eyeglass shop owners who saw consumer needs unmet by online-only eyewear retailers. Consumers really do want a personal connection with an eye doctor. The problem is, few on-trend, high-quality, affordable eyewear products are available to independent optical shops.

Neighborhood brand,
community mission

ThoughtMatter audited the competition, visited eyewear stores, talked to customers, and identified key consumer insights. We developed a brand position for Vernon Gantry inspired by community and forged a strategy to build a brand devoted to changing the way eyeglasses are designed and sold. The goal: bring back a personal connection between customers and local optometrists.

Local Eye Wants

Founded in NYC’s Long Island City neighborhood, Vernon Gantry is named after a main boulevard and the area’s most distinctive landmark. As the district dates back to the 1920’s, we used storefronts of that era, hand painted signs and window lettering from the neighborhood as inspiration for the logo.

We brought the brand to life across all channels from digital and social to print collateral and in-store experience. Photography was shot in the neighborhood surrounding the eyewear shop, the Gantry park and at nearby warehouses.

Vernon Gantry has set out to reestablish a connection with local eyewear shops. To make customers confident knowing their style will find its match while having an eye care professional there to help out. Check out their full website here.

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More Work

  • 212.994.8500

  • 27 West 24th Street, Suite #600 New York, New York 10010