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Tacoma Arts Live

Brand Identity / Messaging System / Marketing Strategy

Despite featuring a wide range of programs presented across four distinctive performance venues‚ the Broadway Center for the Performing Arts was suffering from muddled public perception and a fragmented visual presence within Tacoma. This nonprofit needed a revitalized identity that better reflected its expanding mission. This would give the organization the opportunity to connect with new audiences and expand support for its arts, entertainment, preservation, and education programs.



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  • 212.994.8500

  • 27 West 24th Street, Suite #600 New York, New York 10010