Pickle Day

Brand Identity

Pickle Day on the Lower East Side is a fun annual community event that celebrates the iconic pickle. ThoughtMatter was invited to participate on October 15th, 2017. With a deep commitment to and passion for crafting, we used our space on Orchard Street to set up a mobile silk screen workshop. Visitors picked from a display of pickle-centric postcards that we designed for the event and then chose the word “pickle” in different
languages to screen print on top. 

With each unique postcard printed we were able to create a visual linguistic portrait of the Lower East Side community in 2017, using the humble word “pickle.”

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More Work

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  • 27 West 24th Street, Suite #600 New York, New York 10010