Brand Identity & Packaging

Mt. Defiance is a small-batch cidery and distillery in Middleburg, Virginia. As a new company in need of a logo, Mt. Defiance didn’t have a heritage to build from. Our challenge was to create a timeless brand identity that would meet current needs and also carry the business into the future.

Then & Now

True to its core offering, the logo became an apple with two arrows striking center; the name "Mt. Defiance" sits boldly atop a banner. By blending elements that speak to the heritage and craft of the cider process with modern typography and graphics, we created a flexible and dynamic identity system across packaging, signage and promotion.

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More Work

  • 212.994.8500

  • 27 West 24th Street, Suite #600 New York, New York 10010