Mt. Defiance is a small-batch cidery and distillery in Middleburg, Virginia. As a new company in need of a logo, Mt. Defiance didn’t have a heritage to build from. Our challenge was to create a timeless brand identity that would meet current needs and also carry the business into the future.
True to its core offering, the logo became an apple with two arrows striking center; the name "Mt. Defiance" sits boldly atop a banner. By blending elements that speak to the heritage and craft of the cider process with modern typography and graphics, we created a flexible and dynamic identity system across packaging, signage and promotion.