Girls Write Now is a nonprofit that supports the next generation of women leaders by mentoring underserved girls by helping them find their voices through the power of writing and community. In 2018 Girls Write Now chose to work with ThoughtMatter to create a branding identity and year-long campaign celebrating their 20th anniversary, built around the concept of ensemble.
The work that Girls Write Now does is fundamentally aligned with our mission to do work worth doing, and we have continued to support and collaborate with the organization. Most recently, Girls Write Now was presented with the once-in-a-lifetime opportunity to have their work featured on the illuminated billboards of Times Square. We partnered with them to design signage that was clear, direct, and assertive, allowing their message to stand out at the crossroads of the world.