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Downtown Staten Island

Brand Identity / Messaging System / Marketing Strategy

We created a flexible, unique brand identity and messaging system for Downtown Staten Island that united the three neighborhoods that make up the area, while simultaneously acknowledging and paying homage to each neighborhood’s individual characteristics, vibes and community attributes. Additionally, we developed a practical, approachable and distinct messaging system that enables the borough’s chamber of commerce to tell a consistent story of the area across all platforms and assets.

Our work is helping increase public awareness about Downtown Staten Island’s diverse range of experiences — and is ramping up attention about the area as a thriving hub for businesses, community and entertainment.

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  • 212.994.8500

  • 27 West 24th Street, Suite #600 New York, New York 10010